I am an international producer based in Annecy, France, specialising in branded storytelling for sports, outdoor and adventure-focused clients.
Over the past 20+ years I have produced more than 100 commercial and branded content projects for leading advertising agencies, collaborating with award-winning directors and managing shoots across Europe, the US, Asia, South America and Africa.
My background combines high-end commercial production with deep operational experience in remote and demanding environments. Having transitioned from agency advertising into the outdoor sector, I now focus on productions that sit at the intersection of sport, nature, endurance and authentic human storytelling.
Beyond production, I bring strong mountain and expedition awareness. I am an experienced skier, cyclist, mountaineer and sailor, hold Avalanche Awareness Level 2 certification, undergo regular crevasse rescue training and hold an RYA Day Skipper licence. This practical understanding of outdoor environments allows me to communicate effectively with athletes, guides, brands and technical crews while maintaining a strong focus on safety, logistics and efficiency. I work fluently in English and German, and professionally in French
I am available as a freelance producer, production or profile consultant, either independently or through my Production Company Johnny Foreigner.
The work I showcase here is just a fraction of what I have produced over the years. Please drop me a line if you wish to see my archive.
